With the rise of social media outlets & more ways for people to connect with each other online, comes with the competition of gaining attentions from your followers and potential prospects.
With all the internet buzz flooding people's feeds, it's an uphill climb to get just a small spark of attention in the social media world these days.
So, what's a small creative business owner like yourself to do?
Start a newsletter of course!
I know what you're thinking... newsletters are so 1999 and way outdated, seriously, who does them anymore?
On the contrary, loads of successful businesses are soaring to new heights because of their direct communication with their customers using the email platform!
In this post, we are going to outline just why you need to start a newsletter for your photography business today!
91% of email users check their email daily
This is HUGE.
Imagine sending off your most important and exciting news & information to your newsletter subscribers knowing that 91% of them will be checking their email that day. Now compare that to social media.
Most likely, the information that you rely on social media carrying to your crowd may be overlooked or fallen through the crack by the time they login to their account.
With an email, it's patiently waiting in their inbox for as long as it takes until it's either opened or deleted - either way, your message is being noticed by your consumer.
Builds trust & connection
There's something about getting an email with your name on it that is more personal than scrolling through a newsfeed on social media.
When someone gives you permission to send you updates, don't take advantage of that. This seemingly small act can lead to a building of trust and over time and possibly a booked gig in the future!
64% of decision makers read their emails
When you think about it, that's a HUGE number.
This is your chance to directly speak to the household decision makers and help them decide that your services and products are just what they need.
When looked at as a marketing tool (and it very well should be!), writing emails is very light on your wallet.
All you need is a little bit of time and creativity to keep in touch with your subscribers on a regular basis - you can even sign up for a FREE newsletter services like Mailchimp to get you started.
66% of US online consumers purchase from the result of an email
Think that newsletters are just about keeping your crowd up to date with what you're doing? Wrong!
When implemented effectively, you can turn your newsletter into your most powerful and effective sales hub in your business through good writing and persuasion.
Don't make the common mistake that newsletters are old-school & non-effective - it couldn't be more far from the truth.