Photographers: How to find your target market

If there is one phrase that I hear very often  in the photography world, it's "target market".

How to's on how to find your target. How to narrow down your target market to become more successful. Market your business in ways to reach your target market.

Blah blah blah blah blah.

Often when I read about finding your target market, it's only filled with fluff on how to go about discovering who your ideal clients should be and not actually helping you in narrowing down your dream clientele.

I'm hoping to give you a much more simple solution and understanding on how to uncover the mystery behind who your target client is.


What is a target market?

A target market is a group of people whom you can relate to and wish to do business with in order for your business to thrive and grow.

This group of people understands who you are, what you do, and they truly value your work.

A target market will be responsible for the growth of your business and without them, your business most likely will not succeed or thrive in ways that it could. 

Why do you need to target a specific audience?

Not all people are the same just as not all businesses are the same.

You directly represent your brand, what your brand stands for, and what services you provide.  By targeting a specific clientele, you will have a higher chance of building your business because these people can relate to you on multiple levels.

Once you attract these specific clients, you will also attract their friends and peers. As humans, we surround ourselves with like-minded people and if you can find a handful of ideal clients, it's a no-brainer that they have friends who are interested in the same things.

Ideally, they will also value your work just like your clients do.

How do you target this specific audience?

Here's where the fluff usually lies. Instead of looking for your target market, let them find you.

You can accomplish this very easily by infusing yourself and your branding style into your business.

Blog about what you are passionate of.

Offer products that represent your brand.

Build a website that reflects your style.

By doing this, you will be attracting the right people for your business that understand you and your mission. So just be yourself!

Be yourself.

While this might seem simple and straightforward, letting yourself shine through your business will be the best way for your target client to connect with you in numerous ways.

If you hold yourself back from your true self, you could be denying your dream clients because they feel they cannot connect and relate with you.

When I re-branded my business last year, I was trying to fit into a mold that I was not made for. I tried going for a look that didn't mesh with my style, my goals, and my personality.

It was confusing to me and I am sure it was confusing to my past clients because my branding didn't reflect the fun, relaxed services I provide.

Case in point: if something isn't working in your business, change it so you can start moving forward to reaching your fullest potential! 


Believe it or not, it can be a challenge being our true selves or knowing how to let our true personality radiate from within us.

When we surround ourselves with people on a consistent basis, the water can become murky when we try to dive deep and discover our true selves.

To be yourself, you need to allow your personal style to shine through your branding. Everything that you capture, that you write, and that you say should be a flawless representation of who you are and what you stand for.

Don't hold back in letting yourself shine through your work. Your clients will appreciate you more and you will be staying true to your unique brand.

Once you brand meshes with your personality, your work, and your message, you will be on your way to attracting the perfect clients for you and your business that will responsible for making your business flourish!

Have you been staying true to yourself and your brand or do you need to take a step back and start letting your style shine through your work more?

Let's chat about it in the comments below!

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  • THANK YOU!!!! I too have struggled with this!! I recently tried to rebrand myself with a new name (I now also have because I was taught that my business would thrive if I named it after me, and that I needed to remove the personal info, and make it more professional…it didn’t work! I missed my old business name and I missed who I used to be! I absolutely LOVE your article and plan to take your advise and go back to being more personal :-)

  • I am glad you found it helpful Melanie! I was always puzzled about it too up until recently :)

    Heather Ford
  • This makes so much sense! Thank you!! Everything thing else just confused me or was just all “fluff” that I read or heard. It was definitely a “mystery” about the illusive target market.


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