How to create a photography referral program
When it comes to expanding your business, there's no easier way to accomplish this than implementing a photography referral program.
In a nutshell, a referral program gives your existing clients an opportunity to earn bonuses from you in exchange for new patrons walking through the door & hiring you. Think of it as EASY marketing.
You might think that you will need to have an already well-established client base to get started, but there's no reason why you can't start this on your very first client!
1. Make sure your clients are satisfied
There's nothing more awkward than asking a client to help you spread the word about your business if they haven't been 100% satisfied with your services.
Having good communication is key to happy clients and once this is accomplished, it will be easier to ask them for your help.
2. Offer an enticing incentive
The success of your referral program truly depends on the reward you are offering to your clients. Your incentive should easily attract your target market, making it a no-brainer to want to refer you to their friends and family.
Incentive ideas include:
a gift card, a discount towards their next session, a print credit, a free mini session, a package upgrade, etc.
3. Give them an easy way to refer you
Packing up a handful of referral cards in their final product package takes little effort and can be a nice surprise to your happy clients.
Make sure you don't forget to include all the details about your referral program and what kind of juicy rewards they can earn from you, this will only add to the excitement!
4. Follow up
After you deliver your final product is delivered, it's always a good idea to follow up and see how completely satisfied they were with their experience. Use this also as an opportunity to remind them about the referral program.
If they are head over heels about their prints, having that print credit incentive hanging over their heads will be a great motivator to start referring as many people to you as possible!
5. Reward immediately
Once you have gained and completed a new photo session based on a referral, let your existing client know how it went and reward them. Express your enthusiasm of their reward and be happy it hand it over - they just passed on new business to you!
If you follow these simple steps, you will be on your way to quickly build an effective referral program that will have your clients keep coming back for more!
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